In recent years, there has been a growing trend among some of the world's biggest companies to simplify their logos and identities, a process known as de-branding. Burger King, Rolling Stone, Volkswagen, Kia, Pfizer, Nissan, Durex, Intel, and Toyota are just a few examples of major brands that have undergone this process. Even the beloved snack food character Julius Pringle has undergone a makeover, with a flattened look and a new hairstyle. But what has prompted this widespread de-branding?

At its best minimalism is sublime. At its worst minimalism is soulless It divides the haves, from the have nots. Effective minimalist design is about details. For most people, it is impractical to get rid of ‘unnecessary’ things. Is minimalism a moral purge from a life of ‘mindless consumerism’, or an escape from a world of visual excess?

Many refer to it as a hue in its own right, however it is in fact a paint. International Klein Blue (IKB) or Yves Klein Blue was developed in late 50’s by artist Yves Klein in collaboration with Edouard Adam, a Parisian paint supplier.

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” As the lead designer for consumer product giant Braun he was aware that he was a significant contributor, and so, he asked himself an important question, ‘Is my design good design?’.

It's tough and in these times it’s very tough. Your success is in your hands, and so is your failure. But here are a few tips, most are based on experience, a few are based on common sense. I hope they help.

At its best minimalism is sublime. At its worst minimalism is soulless. It divides the haves, from the have nots. Effective minimalist design is about details.