BRIEF Communications campaign for Work The World - the UK's leading provider of student medical placements in Africa, Asia & South America. Brochure design & production, magazine adverts, event posters, powerpoint presentations, promotion, online advertising and more.
CHALLENGE Transition away from the concept of 'charity' to 'travel experience' that sings with adventure.
OUTCOME Extremely successful campaign with markedly increased sales. Taking lead from the bold new creative, Work The World's in-house team went on to apply the look and feel across their entire brand including their international websites.