BRIEF 'Behind The Curtain' is a series of events by Sussex opera house Glynedbourne intended to demystifying the process of staging opera, beginning with Paul Rissmann's exploration of 'Don Giovanni'. A campaign look and feel was required that was both engaging and flexible.
CHALLENGE Glyndebourne required a flexible hero image that could be campaign-able across a series of events about different operas. The challenge therefore was to produce a modern and impactful hero image and campaign look & feel without solely focusing on production photography.
OUTCOME Complex op-art illustration was combined with production photography to create an impactful marketing campaign.