Fenton+Partners is the independent,
multi-disciplinary design practice of Ian Fenton.
Latest Blog Posts
In recent years, there has been a growing trend among some of the world's biggest companies to simplify their logos and identities, a process known as de-branding. Burger King, Rolling Stone, Volkswagen, Kia, Pfizer, Nissan, Durex, Intel, and Toyota are just a few examples of major brands that have undergone this process. Even the beloved snack food character Julius Pringle has undergone a makeover, with a flattened look and a new hairstyle. But what has prompted this widespread de-branding?
At its best minimalism is sublime. At its worst minimalism is soulless It divides the haves, from the have nots. Effective minimalist design is about details. For most people, it is impractical to get rid of ‘unnecessary’ things. Is minimalism a moral purge from a life of ‘mindless consumerism’, or an escape from a world of visual excess?
Many refer to it as a hue in its own right, however it is in fact a paint. International Klein Blue (IKB) or Yves Klein Blue was developed in late 50’s by artist Yves Klein in collaboration with Edouard Adam, a Parisian paint supplier.